Hi, I'm Sude. Founding marketer.

I build marketing from zero, then make it scale.

In four years I went from intern to marketing manager. As a founding marketer I built a web3 education platform's marketing from zero and ran marketing in six countries. Today I do it with AI-native workflows, so a small team works at the scale of a big one.

İstanbul & Ankara · Remote

Word-by-word captions, the way I cut every reel.

What I moved

Numbers from channels and markets I ran myself.

  1. 9.9MInstagram reach in one year (Patika.dev)
  2. 9K → 90KInstagram followers, organic, on Reels (Patika.dev)
  3. 19K → 56KLinkedIn followers in one year (Patika.dev)
  4. 3K → 15KX followers (Patika.dev)
  5. 345K+organic profile visits and 300K+ link clicks (Patika.dev)
  6. 6countries I ran marketing in: Türkiye, India, Vietnam, Indonesia, Philippines, UAE

Company-wide figures sit under each project, with their source.

Field notes: Meridian 2026, Lisbon

A week on the ground with the Rise In team. I shot and edited interviews across the Stellar ecosystem and turned out recaps while the moments were fresh, using a Claude skill I wrote for interview pacing, cuts, subtitles and name cards.

Meridian 2026, Lisbon, with the Stellar ambassador chapters. I'm front and center, in grey.

The main-stage moment: Stellar Development Foundation CEO Denelle Dixon mentioned Rise In on the main stage, and one of our videos played on the big screen.

“AI won't make you a better marketer on its own. Knowing your craft, and knowing exactly when and how to bring AI in, will.”

I shot and edited every X video below. Scroll sideways.

One question for Stellar's CEO, our way: 11,400+ views. Shot and edited by me
A second main-stage shoutout: Justin Rice from Stellar
Day one: shot and edited by me
“Where are you from?” The video I saw in my head before cutting a single frame
The main-stage moment, in my words

Every layer of the marketing engine

Because I built it end to end, I own every layer.

Video, storytelling and creative direction

Reels and short-form, launch films, builder stories, event and hackathon recaps, B2B explainers. Storyboards and briefs for the team, or the whole edit myself. From script to delivery file, with the hook, captions, sound design and platform-safe framing.

Content strategy and SEO

Blog and YouTube content, SEO-led descriptions, an editorial calendar built for organic reach.

Organic social and demand

Content on X, LinkedIn and Instagram shaped by A/B tests. Lead tracking and Google Analytics reporting.

Community and lifecycle

Hackathons, bootcamps, grants and bounties. The path that takes a developer from the first lesson to the first shipped product.

Brand and partnerships

Joint programs with global blockchain foundations, brand launches in new markets, partner announcements.

AI-native growth systems

I don't ask “how can we use AI to make content?” I ask “how do we design workflows where AI amplifies human strategy?” Human approval layers, version control, logging and performance tracking: AI executes, people own the decisions.

Selected work

The partnership announcement on LinkedIn

Corporate AI training launch

Skillcamp × Jobnest.ai · B2B partnership

I made the B2B content and videos for the partnership between Skillcamp, Patika.dev's corporate training brand, and Jobnest.ai, an AI-powered HR platform: measure a team's AI skills first, then build the training from that report. Concept, brief and edit were all done with the Claude project skills I wrote. More in the video library under B2B.

  • B2B
  • Video
  • LinkedIn

Edit Panel and Claude skills

The AI-assisted video studio I built for myself

In May, making ad videos with Remotion meant explaining every animation again and again. Today, with Claude skills I wrote, a video takes about 15 minutes. Edit Panel puts those skills on one screen: pick a brand, an audience and a format, the first cut follows the brand's rules, and I fine-tune on the timeline.

  • Claude Code
  • Remotion
  • React
  • mlx-whisper

n8n

Instagram Reels

Topic + characterAI scriptImageVeo 3Slack approvalPublish

SEO articles

Topic + keywordTR + EN articleFront matterMDXLive on blog

Content automation with n8n

Automations I built · for the products I market

I turned daily social and search publishing into n8n workflows. Reels: a topic and a character go in; AI writes the script, an image is made and Veo 3 renders the video. Carousels and single posts work the same way. SEO: every article in Turkish and English, shipped to the blog as MDX. Nothing social goes out until a person approves it in Slack.

  • n8n
  • Veo 3
  • GPT-4o
  • Slack
  • Instagram Graph API
  • MDX

B2B

for HR, L&D and C-suite buyers

LinkedInSEOEmail sequencesLanding pagesDashboards

B2B marketing infrastructure

AI-powered English practice product · B2B marketing

My role: I led B2B marketing for HR and L&D decision-makers and built the marketing infrastructure: landing page copy, email sequences, a content calendar, performance tracking and dashboards. We built n8n and AI workflows for it, and content goes out after a human approval step.

  • B2B
  • Demand generation
  • LinkedIn
  • SEO
  • n8n
?

B2B Email Panel

The email studio I built from six months of campaign data

I analysed six months of email campaign data for two B2B brands and turned what worked into rules: a subject line that asks the reader a question, an easy free offer instead of a meeting request, one destination link, no more than three bullets. The panel has Claude write each email by those rules, draws the header image in the brand's style and checks the result against the data. Out come Mailjet-ready HTML, a plain-text version for A/B tests and a PDF for team review. It can also turn a PDF report into an announcement email built from the report's own findings.

  • Claude
  • Mailjet
  • A/B testing
  • HTML email
  • JavaScript

Stellar Hack Pera

Creative direction · Pera Palace, Istanbul Blockchain Week, June 2025

My role: I turned the “Hack to the Future” idea, a hackathon inside the 130-year-old Pera Palace, into a visual story. I wrote the storyboard and the brief for the announcement video, and the brief for the recap video after the event.

The event (a Stellar and Rise In team effort): 200+ developers selected from 500+ applications, 72 projects, $25,000 to 10 teams, 25%+ women, a 4.86/5 participant rating. Source: @riseinweb3

Announcement: my storyboard and brief
Recap: my brief

IRL

Events for web3 ecosystems

HackathonsMeetupsSide eventsVIP dinnersConference activations

Web3 events

Event planning and production · end to end

My role: I planned and ran events for web3 ecosystems, from the first plan to the post-event report.

  • Planning: plans, run-of-show schedules, vendor coordination and setup.
  • On site: event-day operations, staff and contractors, live problem-solving.
  • Budgets: budgets, vendor negotiation, spend and KPI reports.
  • Vendors and merch: venues, production, suppliers and merch.
  • Speakers and travel: speaking slots for our team, travel and hotels.
  • After: debriefs and a report that improves the next one.
TürkiyeUAEIndiaVietnamPhilippinesIndonesia

Rise In

Global web3 education platform · founding marketer, 2023 to now

My role: I built marketing from zero in July 2023. We entered Türkiye and India first; Indonesia, the Philippines and Vietnam followed. I set up the content and growth engine for courses, hackathons, grants and bounties, and ran marketing for joint programs with the Aptos, Stellar, Algorand and Celo Foundations. Through the campaigns I ran for Stellar, Solana, Aptos, EDU Chain, Algorand and more, we distributed over $1M to the community.

What I drove

  • +88.5%X engagement in six months (171K → 322.6K)
  • $1M+distributed to the community through campaigns I ran
  • 2×LinkedIn engagement
  • +43.7%Instagram engagement

Rise In today (a team effort): 400K+ developers, 180+ countries, 500+ partner ecosystems, on-ground teams in five countries. Source: risein.com

Top-performing Reels: 17,000+ likes
Watch on Instagram

Patika.dev social

Türkiye's coding education community · intern to manager, 2021 to now

My role: I ran Patika.dev's social media and content. I grew Instagram with audience-first Reels tested every week, and made the blog, YouTube and SEO content, reporting on it in Google Analytics. The results are in the numbers above.

Patika.dev today (a team effort): a 260,000+ talent pool, 500+ partner companies, 3,000+ job placements. Source: patika.dev

The journey

One company the whole way: Patika.dev. My role grew, and new brands and communities came alongside it.

  1. Patika.dev

    Digital marketing intern → junior specialist

    I joined at the very beginning, when Patika.dev was a web2 platform training software developers: first content, setting up the social channels, building the community.

  2. Patika.dev

    Digital marketing specialist

    I took over social media and content growth with Reels at the center. We moved into web3, and I built Superteam Türkiye's marketing from zero together with the community: 3,000 followers on X in the first year.

  3. Patika.dev

    Senior digital marketing specialist

    I launched ICP Hub Türkiye's marketing with the community: 2,000 followers on X in four months.

  4. Patika.dev · Rise In

    Digital marketing manager

    Rise In launched alongside Patika.dev and I became its first marketer: channels, content system and community, built from zero. Event marketing across Türkiye, India, Vietnam, Indonesia and the UAE.

  5. Patika.dev · Rise In

    Stellar Türkiye joins

    I started running Stellar Türkiye's marketing with the community, and content and community for Stellar's programs in Vietnam, Indonesia and the Philippines.

  6. Patika.dev · Rise In

    Digital marketing manager

    Still at both, with Stellar Türkiye alongside. I run content, growth, brand and community with AI at the center of the creative process. SheFi Season 14 scholar since 2025.

How I work

Real product, real numbers, no hype. If a claim can't be verified, it doesn't go on screen.

Video library

Free learning and AI content from my own account.

Comment “AI”, get the link by DM: 5,200+ comments
Watch on Instagram

A Reels for a free AI program, with a comment-to-DM flow: 1,800+ likes and 5,200+ comments. August 2026.

Real people who came from other careers and moved into software.

Meet Ömer Ahmet
Watch on Instagram

A Patika.dev graduate who kept chasing software and changed careers. September 2024.

Yakup's story
Watch on Instagram

A Back-end Bootcamp graduate taking the next step with the Front-end Bootcamp. October 2024.

Fun Reels for Patika.dev, made for the audience.

“Am I too late to start coding?” 16,000+ likes
Watch on Instagram

Answering the most common fear of career changers. July 2022.

“What is Patika.dev?” 8,700+ likes
Watch on Instagram

The brand explained in one Reels: free courses and partner programs. July 2022.

Bugs vs. me, with Epic Sax Man: 3,400+ likes
Watch on Instagram

Humor for a bootcamp application push. January 2024.

A trend, done the Patika way: 2,900+ likes
Watch on Instagram

A Reels trend turned into a brand intro. October 2022.

“7 things” for new coders: 1,100+ likes
Watch on Instagram

A reminder for new coders on getting out of tutorial hell. November 2022.

Join 88,000+ learners: 1,000+ likes
Watch on Instagram

A sign-up push for the platform. July 2022.

The community whose marketing and market entry I led: partner content and meetups.

Influencer collaboration: I set it up, wrote the brief and ran the process
Watch on Instagram

Actor and Coven Labs co-founder Mert Fırat calls builders to apply to the Radar Hackathon. I set up the partnership, wrote the brief and managed the influencer process end to end. October 2024.

With the Solana Foundation: Istanbul Hacker House
Watch on Instagram

The Solana Foundation team invited developers to Istanbul Hacker House, run with Superteam Türkiye, in Turkish. February 2023.

With the Solana Foundation: part two of the series
Watch on Instagram

The second video in the same invite series: Turkish messages from the Solana team. January 2023.

Solana Breakpoint 2024 recap: filming and brief support
Watch on Instagram

A recap from Solana's global conference Breakpoint, for Superteam Türkiye. I supported the filming and the brief. October 2024.

Superteam Türkiye community meetup
Watch on Instagram

A community watch party before the EURO 2024 quarter-final, with custom jerseys and score predictions. July 2024.

Match day with 30+ members
Watch on Instagram

30+ Superteam TR members cheering the national team at EURO 2024, with jerseys and face paint from the community. July 2024.

Build on Stellar Hackathon Istanbul 2026 recap: my brief
80 builders, 36 hours, around 40 projects shipped. June 2026.

80 builders, 36 hours, around 40 projects shipped. June 2026.

TikTok Türkiye partnership: set up by me
I set up the partnership with TikTok Türkiye: a shoot with Rise In DevRel on what MultiversX's Türkiye launch means for developers. December 2024.

I set up the partnership with TikTok Türkiye: a shoot with Rise In DevRel on what MultiversX's Türkiye launch means for developers. December 2024.

B2B videos for Patika.dev and Jobnest.ai. Concept, brief and edit, all made with the Claude project skills I wrote.

Patika.dev: reading an AI skills report together

Measure the team first, then build the training from the report.

Jobnest.ai: measure before you train

Why AI training without measuring the team first misses the point.

Jobnest.ai: an AI interviewer that follows your rules

A product video for the AI interview feature.

launch

Let's build your marketing from zero.

If you're an early-stage team that needs marketing built from zero, or a growing one that needs both strategic direction and operational structure, let's talk.